More than 750,000 properties are sold a month in the United States - and you're going to sell the next one! But how can you make sure your property marketing stands out amongst the crowd? With so many homes changing hands a month, it's important to know how best to focus your real estate marketing.
If you've been looking to improve your marketing, we're here to help. Read on for the five mistakes you want to avoid while you market properties.
1. Incorrect Social Media Usage
It's easy to fall into the trends of trying to go viral on social media. Anyone who's ever marketed knows that the many titanic social media platforms are something you can't miss. So what do we mean when we say incorrect social media usage?
You need to remember your audience and what they respond to. If you're trying to build a following to market a home to, go where the homeowners go.
Trying to appeal to younger crowds on mass platforms like Tik Tok or Twitter won't help. It's a much lower chance of finding a homeowner there, so market your properties somewhere where the buyers are!
2. Don't Always DIY
When every bit counts, it's tempting to try to do your marketing yourself. But there's a whole industry of property marketers out there! There's a reason professionals exist, and you won't regret using them.
Instead of trying to do it yourself, hire a professional property marketer. These professionals can help get your ads in front of the right eyes.
3. Don't Avoid Risk
It's tempting to try to play it safe when you're dealing with something as important as a property. You should do your best to not make unnecessary risks, but some risks are inevitable.
Invest in property that doesn't have a certain return. You might end up surprised with a property worth more than you ever dreamed! Just make sure you're making calculated risks instead of jumping headfirst into the first deal you see.
4. Never Mislead!
You want to get eyes on your paper and feet in your properties, but that doesn't mean you should lie. If your advertisement is misleading, people will only end up disappointed once they get there.
Keep your advertisements honest and true. That way, the customers that come are more likely to invest, and your reputation will stay trustworthy and good.
5. Overreaching Goals
We all have goals to reach, but make sure yours stay realistic. An overreaching goal can have you setting your sights higher than you can achieve.
Keep your goals realistic and honest. It's fine to keep the bar low and raise it later instead of jumping for a bar you set way too high to start with!
Proper Property Marketing
Property marketing is a tough task, but with some research and practice, you can get it done with ease. Don't hesitate to lean on professionals and keep learning from your mistakes.
For more information on property marketing and investing, feel free to contact us to learn more.