In 2021, there were over 1.5 million members of the National Association of Realtors (NAR). Selling property is a competitive industry where you have to stand out among the crowd to achieve success.
One of the best ways to stand out is by prioritizing your property marketing. If you need help making your marketing more memorable, you'll be relieved to know it's not as challenging as it may sound. Here are five surefire ways to make a difference in your real estate marketing.
1. Prioritize Your Website
Once a potential client learns who you are, your website is one of the first places they'll look to find out more about you. If your website isn't user-friendly or visually appealing, they may decide your business isn't worth their time.
When building your website, make sure it fits your brand image, has high-quality listings, contact information, professional quality images, and information about your real estate business.
2. Master Your Social Media Accounts
Building a strong social media presence is one of the best ways to market your business. Sharing content on a consistent schedule will keep you on potential clients' radars and put you at the forefront of their minds when they're ready to invest in property.
Share posts using your brand voice, client reviews, listings, property photos, and realtor information to market real estate properties. Don't be afraid to interact with others, as this will help boost your visibility, credibility, and traffic.
3. Don't Neglect SEO
When you have a website for your business, search engine optimization, or SEO, is a tool that helps your website rank higher up in internet searches. Include targeted keywords to attract your audience.
Quality SEO boosts traffic to your site and makes it easier to generate leads by drawing in potential buyers.
4. Branded Swag
Real estate marketing doesn't have to be done online only. Branded promotional swag is a great way to spread the word to potential clients.
Create custom coffee mugs, tote bags, or t-shirts to give away at events, open houses, or as part of a gift basket for housewarming gifts. Swag items create a talking point and provide a memorable keepsake to remind people of your services.
5. Participate in the Local Community
A good portion of your target market will consist of people local to your community and the homes you are selling. You can participate in the community by sponsoring local sports teams, showcasing popular attractions in the area, or volunteering at community events.
To make the best of your community interaction, don't forget to make business cards that will stand out. Carry them with you wherever you go and hand them out to better market yourself and your business.
Improve Your Property Marketing Plan Today
Whether you are an owner looking to sell property, a real estate agent, or a landlord that needs to fill vacancies, quality property marketing is one of the best ways to boost your business. There are several ways to market your property that are easy additions to your current marketing plan.
Need a hand with marketing your property? Metro Residential, LLC is here to help! Drop us a line today.